Essay --

The term 'branding' in modern marketing is generally originated in the agricultural practices of the medieval age. The farmers 'branded' their animals with the iron and then they were able to identify to whom a particular animal belonged. Artisans 'branded' their products, for example, expensive silver tableware. Smiths 'branded' their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well. Every company seeks to create its own brand - a unique and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in marketing is a complex technology, aimed at making advantageous position a brand from the competition. Facilitating the search for the necessary goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the competitive characteristics (for example, high-tech products). The development of technology has had a huge impact on human society. It is reflected in the fact that we are surrounded by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the unde rstanding of the product. The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f... ...ll one advantage and this is petrol stations. The Tesco â€Å"Clare Hall† has a petrol station and prices there are always lower than usual. The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.

Li & Fung Core Strategies Essay

Li and Fung’s Core Strengths One of the core strengths of Li and Fung was acquisitions as they saw it as a means to sustain growth momentum. Most of the time they tried to â€Å"fill in the mosaic† by acquiring competitors in areas where they lacked positioning, expertise or talent. They just did not acquired companies they made them integrated with the old ones to make When they acquire companies Li & Fung’s strategy is to integrate incoming staff and streamline operations seamlessly within 100 days. Li & Fung works to a Three Year Plan that addresses strategies across the board and in recent years has set and met the goal of doubling its size with each plan. Li & Fung has achieved its milestones a lot faster, while keeping costs down by investing in new technology and software solutions. The company has set up the infrastructure for web conferencing between all of its offices. The company has improved IT software’s, particularly those relative to infrastructure that will offer improved collaboration, such as VOIP phones, WebEx, SharePoint for internal and customer collaboration, videoconferencing and EDI. This has allowed them to cut costs and increase productivity. Also Li & Fung centralized back-office systems contributed to improve the efficiency of acquisition. Li & Fung’s as a middleman provided a wide array of services that spanned the whole supply chain. In addition, they supplied both hard goods and soft goods from suppliers to different countries and territories. Acted as the middlemen, the company could reduce matching and credit risks. How do these core strengths make Li and Fung an attractive option for its customer? How do Li and Fung make the supply chain more responsive (i.e., fast and flexible? Do you think that other companies can replicate Li & Fung’s business model? Why or why not? Be brief.

What Are Gmos Or Genetically Modified Organisms - 1230 Words

What are GMOs? Elijah A. Padron Jr. February 8, 2016 Module 3 Project What are GMOs? The word GMOs or genetically modified organisms is being used a lot in the media and politics. Many may wonder what exactly GMOs are? By definition GMOs are organisms whose genetic material has been altered using genetic engineering techniques. This may include the mutation, insertion, or deletion of genes. Hearing that may make many individuals not want to eat anything that has been missed with in that manner. Around ten thousand years ago when man realized they didn’t have to chase there food around they could grow it. They then started manipulated Food and animals. Every living thing has DNA which has chromosomes and genes and we as people have been messing with them since man learned to farm food with selective breeding. Although food industries argue that genetic engineering is just an extension of traditional breeding, which humans have been doing for thousands of years. Many questions people have are, can GMOs be bad for us? How common are GMOs? What is the differenc e between genetically engineered plants and plants altered through natural hybridization processes? The effects of eating genetically engineered foods are still unknown. Studies that led to the market release of certain genetically modified seeds were conducted by the same companies and the data have not been released for the public to see. One of the reasons for developing plants based on GM organismsShow MoreRelatedWhat Are Genetically Modified Organism ( Gmos )?3734 Words   |  15 PagesWhat are GMOs and Why are they so controversial What are Genetically Modified Organism (GMOs)? A Genetically Modified Organism is any living that has had it’s genetics material altered through the use of genetic engineering. (Dictionary.com) This alteration usually involves taking one living thing’s genetic material, such as DNA, and inserting it into another organism. It is part of an ever growing field of science called genetic engineering. Most of the time that you hear about genetic engineeringRead MoreGenetic Engineering : Genetically Modified Organisms1485 Words   |  6 PagesA genetically modified organism, or â€Å"GMO,† is defined as being, â€Å"an organism or microorganism whose genetic material has been altered by means of genetic engineering.† This process is often used in plants and animals to produce desirable attributes. In the past, a plant with a desired attribute would be bred, by using selective breeding, to yield more plants with that desirable attribute. Now with the advancement of genetic engineering, this technique can be p erformed in a laboratory by moving orRead MoreLabeling For The Health Of Americans1601 Words   |  7 PagesAceto Prof. Piero Composition II 29 April 2016 GMOs: Labelling to Protect the Health of Americans Approximately eighty percent of food eaten in the United States contains GMOs, but not many people know what they are actually consuming from their food sources (Prah). Genetically modified organism, also known as genetically modified organisms engineered in a lab by scientists that alter the genes of plants and animals. By fixating DNA from other organisms into America’s food sources, they create substancesRead MoreGenetically Modified Organisms And Organic Organisms Essay1578 Words   |  7 PagesAbstract In this brief, the reader will see how organic and genetically modified organisms are viewed and interpreted. They will see the â€Å"facts† about the genetically modified organisms and organic organism, and how producers and consumers view this. The reader will be able to understand what is actually happening to genetically modified organisms and organic organisms during the production and when it is getting processed. They will also learn about certified organic and the USDA organic and howRead MoreBenefits Of Genetically Modified Organisms982 Words   |  4 PagesMMS 333 Public Relations and Marketing Prof. Carney GMO Pro-Con Assignment Introduction Created by splicing genes, Genetically Modified Organisms (GMO) are organisms formed from biotechnology techniques (Millis, 2006). Many people have recently become concerned by the rising popularity of the GMO products. The central debate which has attracted controversy is whether the GMOs are beneficial or rather harmful to humankind. The embracement of GMOs as part of us has attracted as much support as criticismsRead MoreGenetically Modified Organisms And The Food Supply1642 Words   |  7 Pagescommunities approval and it still continues today. Genetically modified organisms have contaminated the food supply. â€Å"A GMO (genetically modified organism) is the result of a laboratory process where genes from the DNA of one species are extracted and artificially forced in the genes of an unrelated plant or animal† (Seeds of Deception). The results have no health benefits, only financial benefits to the companies that produce them. The genetically modified organisms of animal s or plants today hurt the environmentRead MoreThe Issue Of Genetically Modified Organisms Essay1043 Words   |  5 Pages Genetically Modified Organisms, also known as GMOs, is one of the major issues arising in our economy today. GMOs are distinctive organisms in which the genetic material has been altered to improve productivity and the quality of the product. Genetically modified organisms have prominent concerns over their apparent beneficial ways in that they’re resistant to disease, help the epidemic of famine, and improve the nutritional value of foods. Having certain foods in your everyday diet isRead MoreMarketing Schemes Of Monsanto, Major U.s. Pharmaceutical Corporations And Food Manufacturing Companies1572 Words   |  7 Pageswant to know if they are consuming food or using products containing Genetically Modified Organisms, GMO, according to the consumer reports organization. GMOs are organisms whose genetic material has been artificially manipula ted in a laboratory through genetic engineering, or GE, according to the non-GMO project website. (nongmo project, what is a gmo) Scientist insert, delete, or switch the DNA in certain organisms. Those organisms may be able to live longer, speed up the growth process, or withstandRead MoreInformative Speech : Genetically Modified Organisms1535 Words   |  7 PagesJenna Persky Persuasive Speech Outline Topic: GMOs (genetically modified organisms) Audience: Speech class of students ranging from freshman to seniors, some may have prior knowledge of GMOs. General Purpose: To Persuade Specific Purpose: To persuade the people to stop eating GMO’s and eat organically. Thesis Statement: These human and environmental consequences are what lead people to eat organically. Today, there are a few points I would like to discuss with you all. 1) Introduction A) AttentionRead MoreBenefits Of Genetically Modified Foods1725 Words   |  7 Pagesmatter what it is, there is controversy. There are always the pros and the cons. In recent years, genetically modified food has become more and more common. Yet, by becoming more common, they are also becoming a more debated topic. While most people think of the negative aspects of genetically modified foods, there are many advantages that people do not know about. Basically, people are afraid of what they don’t know. According to Nature.com, genetically modified organisms are organisms where â€Å"we